+254 20 202 4620/3, 702 983 583, 735 799 299
Poultry Feeds, Pig Feeds, Cattle Feeds, Mineral Licks...


The Products

specialized services in manufacturing and distribution

Animal Feeds, additives and mineral supplements

At PIONEER FEEDS LIMITED, our guiding philosophy has been to constantly reinvent ourselves to face the challenges of a dynamic business environment and ensure sustainable development. Our commitment to maintain unimpeachable standards of excellence and efficiency has led us to become a large and respected feed manufacturer. We are a dominant force in animal feeds and mineral licks in Kenya.

a) Vision

To be the preferred animal feeds manufacturer and supplier in Kenya.

b) Mission

To continuously manufacture and supply animal feeds of superior quality that will consistently give our customers value and provide stakeholders with optimum returns.

c) Tag Line

Quality feeds for quality foods.


The foundation of our culture and our core values serve as a guide for how we do business daily-internally and externally. These include:

a) Quality

We are dedicated to satisfying customer needs and honoring commitments that we have made to them. We maintain standards of excellence in all that we do.

b) Safety

We put safety first to ensure the physical health and safety of every team member.

c) Team work:

Our team is supportive of each other's efforts, loyal to one another, and care for each other both personally and professionally.

d) Community and environment:

We strive to help and improve the communities and environments, where we work and live.

e) Integrity:

We act with honor, honesty, integrity, and fairness and we hold ourselves to highest ethical standards, not compromising the truth.

f) Passion for results: 

We show pride, enthusiasm and dedication in everything that we do. We are committed to selling and delivering high quality products and services. We take great pride in achieving exceptional outcomes.

g) Respect:

We treat our team members, customers, partners and suppliers with mutual respect and sensitivity, recognizing the importance of diversity. We respect all individuals and value their contributions.

h) Open communication:

All team members are encouraged to openly share their opinions and views.