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About us

 About Chaticom

A professional Feed Company, we offer specialized services in manufacturing and distribution of all categories of Animal Feeds, additives and mineral supplements to the Kenya farming community. 


At PIONEER FEEDS LIMITED, our guiding philosophy has been to constantly reinvent ourselves to face the challenges of a dynamic business environment and ensure sustainable development. Our commitment to maintain unimpeachable standards of excellence and efficiency has led us to become a large and respected feed manufacturer. We are a dominant force in animal feeds and mineral licks in Kenya.

To be the preferred animal feeds manufacturer and supplier in Kenya.

To continuously manufacture and supply animal feeds of superior quality that will consistently give our customers value and provide stakeholders with optimum returns.

Tag Line
Quality feeds for quality foods.

The foundation of our culture and our core values serve as a guide for how we do business daily-internally and externally. These include:

We are dedicated to satisfying customer needs and honoring commitments that we have made to them. We maintain standards of excellence in all that we do.

We put safety first to ensure the physical health and safety of every team member.

Team work:
Our team is supportive of each other's efforts, loyal to one another, and care for each other both personally and professionally.

Community and environment:
We strive to help and improve the communities and environments, where we work and live.

We act with honor, honesty, integrity, and fairness and we hold ourselves to highest ethical standards, not compromising the truth.

Passion for results: 
We show pride, enthusiasm and dedication in everything that we do. We are committed to selling and delivering high quality products and services. We take great pride in achieving exceptional outcomes.

We treat our team members, customers, partners and suppliers with mutual respect and sensitivity, recognizing the importance of diversity. We respect all individuals and value their contributions.

Open communication:
All team members are encouraged to openly share their opinions and views.

Customer focus

PFL has established this focus by trying to understand and meet its customers’ current and future requirements and expectations.

The Top management has established and maintained the internal environment in which employees are fully involved in achieving the organization’s unified objectives.

Involvement of people
PFL ensures that employees are competent, encouraging continuous enhancement of their knowledge and skills, and empowering them, encouraging engagement and recognizing achievements.

Process approach
PFL enhances her performance by ensuring that the various departmental heads manage and control their processes, as well as the inputs and outputs that tie these processes together.

System approach to management
All the processes at PFL are managed as one coherent quality management system throughout the company.

Continual improvement
PFL has a system to maintain current levels of performance, respond to changing conditions, and identify, create and exploit new opportunities when they establish and sustain an ongoing focus on continual improvement.

Factual approach to decision making
PFL success is based on an evidence-based decision making process that entails gathering input from multiple sources, identifying facts, objectively analyzing data, examining cause/effect, and considering potential consequences together as a team.

Mutually beneficial supplier relationships
PFL involve and respect its relationships with suppliers and partners to nurture positive and productive involvement, support and feedback from those entities.